★Heineken Experience
If you want to create a special experience for your customers, it's a good idea to draw inspiration from what big brands around the world are doing. Heineken Experience is one of our sources of inspiration and that's why we chose to dedicate an entire article to inspire you in shaping your business.
WHAT IS HEINEKEN EXPERIENCE?
The Heineken Experience in Amsterdam is the museum created by the Heineken brand in 1991 with the aim of presenting the production method of Heineken beer. However, in 2008 it was completely redesigned to offer a true visitor experience.
"We wanted to bring back the connection between brewing and the history of Heineken to help people see it, touch it and feel it"
Bob Rogers
Founder of BRC Imagination Arts
NOT JUST FOR BEER LOVERS
Experience for the curious. The museum is ideal for those who want to learn about the brewing process and the secrets behind a superior quality beer. The interactive presentation of the entire process and the high-tech multimedia technologies make the visit to the museum a real experience.
Experience for those who want funEverything is designed to entertain visitors and make them feel good: from the presentation of the production process to the after party on the museum's rooftop.
Experience for sports fans. Heineken, as an official sponsor of UEFA Champions League and Rugby World Cup he didn't forget to create spaces dedicated to fans and put their best moves to the test.
Experience for entrepreneurs. The way in which the stages and efforts to build this brand are presented is nothing more than an example of perseverance in offering superior value and a motivation for each of us to build a business in which people believe, and dIf you want to open your own brewery, visiting the Heineken Experience is one of the goals you should set for yourself.
Experience for beer lovers. Let's not forget that beer is the center of attention. During the tour, each visitor receives a beer on the house for a perfect tasting, and so that the Heineken experience does not end there, you can go home with a personalized beer bottle with your name.
Heineken is based on more than just a beer recipe. The brand is based on a strategy focused on offering superior quality and innovation in communication. Today, Heineken means an EXPERIENCE (“Open your World”) and a new vision of what a good beer means.
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