{"id":5372,"date":"2023-05-29T07:42:04","date_gmt":"2023-05-29T07:42:04","guid":{"rendered":"http:\/\/www.innovationmktit.ro\/?p=5372"},"modified":"2023-08-07T09:57:46","modified_gmt":"2023-08-07T09:57:46","slug":"studiu-de-caz-moasa-camy","status":"publish","type":"post","link":"https:\/\/www.innovationmktit.ro\/en\/studiu-de-caz-moasa-camy\/","title":{"rendered":"Midwife Camy case study"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5372\" class=\"elementor elementor-5372\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8c2ad1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8c2ad1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-beebfd4\" data-id=\"beebfd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-87cef19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87cef19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8a7aa08\" data-id=\"8a7aa08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-098567e elementor-widget elementor-widget-image\" data-id=\"098567e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/img-1024x722.jpg\" class=\"attachment-large size-large wp-image-5237\" alt=\"\" srcset=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/img-1024x722.jpg 1024w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/img-300x211.jpg 300w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/img-768x541.jpg 768w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/img-1536x1083.jpg 1536w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/img-2048x1444.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c0b47 elementor-widget elementor-widget-heading\" data-id=\"f7c0b47\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-xl\"><a href=\"http:\/\/www.innovationmktit.ro\/en\/proiect\/studiu-de-caz-moasa-camy\/\">How I strengthened and grew a personal brand in the medical industry in 6 months<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4f834 elementor-widget elementor-widget-heading\" data-id=\"5f4f834\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">About the project<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9381b12 elementor-widget elementor-widget-text-editor\" data-id=\"9381b12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div data-id=\"248ad02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div><div><h4>Camelia Irimia or &quot;Midwife Camy&quot; is a midwife and the Coordinator of the Birthing Unit at a private hospital in Timisoara. She is a psychologist and trainer for pre- and postnatal preparation courses. A person who is with the future parents both mentally and physically.<\/h4><h4>\u00a0<\/h4><h4>She began her midwifery career in 1992 at the maternity hospital in T\u00e2rn\u0103veni. Years of work and training followed to achieve her own goals.<\/h4><h4>\u00a0<\/h4><h4>With the move to Timi\u0219oara, in 2017, the desire to create an image on the market and to make known his profession, presence, but also the experience he had acquired began.\u00a0<\/h4><h4>\u00a0<\/h4><h4>That&#039;s when he started, on his own and without any marketing knowledge, to give life to the Moa\u0219a Camy brand.<\/h4><h4>\u00a0<\/h4><h4>She created a Facebook and Instagram profile where she constantly made posts educating pregnant women and posts with images and testimonials from clients.\u00a0<\/h4><h4>\u00a0<\/h4><h4>In addition to social media content, he developed various partnerships with medical clinics and brands that have the same target audience. These were very well chosen and he always promoted only products and services that he truly believed in.<\/h4><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5812f elementor-widget elementor-widget-heading\" data-id=\"5f5812f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">The initial challenges<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-435a8c3 elementor-widget elementor-widget-text-editor\" data-id=\"435a8c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>One of the challenges of this project was <strong>lack of public education<\/strong> regarding the midwifery profession. There is a very large category of people who associate the term midwife only with the Holy Sacrament of Baptism and not with the midwifery profession.<\/h4><div>\u00a0<\/div><h4>\u00a0<\/h4><h4>The existence of a <strong>large volume of information<\/strong> and aspects that the midwife wanted us to present on the website and through promotional materials.<\/h4><div>\u00a0<\/div><h4>\u00a0<\/h4><h4><strong>Clear identification of the midwife&#039;s vision and its transposition<\/strong> through all the materials produced. She wanted to convey pragmatism and professionalism but also her own vision without any intervention on it.<\/h4><div>\u00a0<\/div><h4>\u00a0<\/h4><h4><strong>Notoriety.<\/strong> Although in general, Camy Midwife was a well-known name among future parents, it was necessary to increase notoriety and increase trust in this brand.<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc2a60 elementor-widget elementor-widget-heading\" data-id=\"2dc2a60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Specifically, how did we help create the brand and increase notoriety?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-436a319 elementor-widget elementor-widget-text-editor\" data-id=\"436a319\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>When we were contacted by Camelia Irimia, she wanted to make &quot;Camy the Midwife&quot; a brand.<\/h4><h4>\u00a0<\/h4><h4>The foundations of the Camy Midwife brand were already created by her own efforts and the quality of the services she offered.<\/h4><h4>\u00a0<\/h4><h4>However, she needed something more impactful, powerful, and professional that would help her move to the next level in her career.<\/h4><h4>\u00a0<\/h4><h4>He wanted to make the Camy Midwife brand an independent and self-contained brand.<\/h4><div>\u00a0<\/div><h4>I understood from the beginning that he needed a <strong>strategy<\/strong> to launch a <strong>strong personal brand<\/strong> that will help her convey trust among parents and potential collaborators in a professional manner.<\/h4><h4>\u00a0<\/h4><h4>The first proposed action was to create a new logo. So, first of all, we took care of designing a new visual identity.<\/h4><h4>\u00a0<\/h4><h4>We started from the old identity and outlined a modern logo that would convey empathy and professionalism.<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1603fb3 e-con-full e-flex e-con e-parent\" data-id=\"1603fb3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70ec9b2 elementor-widget elementor-widget-image\" data-id=\"70ec9b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"209\" src=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/logo-1024x209.jpg\" class=\"attachment-large size-large wp-image-5232\" alt=\"\" srcset=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/logo-1024x209.jpg 1024w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/logo-300x61.jpg 300w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/logo-768x157.jpg 768w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/logo-1536x314.jpg 1536w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/logo.jpg 1674w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-779ade1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"779ade1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>From the beginning, he wanted a <strong>presentation website<\/strong> which should be like a mirror of his professional experience and all his activity up to that point.<\/h4><h4>\u00a0<\/h4><h4>Following the discussions, we outlined a clear structure for the site that would encompass all the information mentioned by her.<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ed80a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"59ed80a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2022\/10\/moasa-camy.jpg\" class=\"attachment-large size-large wp-image-5207\" alt=\"\" srcset=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2022\/10\/moasa-camy.jpg 1024w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2022\/10\/moasa-camy-300x225.jpg 300w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2022\/10\/moasa-camy-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2aefda elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d2aefda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Given the nature of his profession, gaining the trust of potential clients was one of his main goals. That&#039;s why we decided to create a page specifically dedicated to testimonials.<\/h4><div>\u00a0<\/div><h4>Here we have included testimonials from patients, students, and medical professionals with whom she had the opportunity to collaborate.<\/h4><div>\u00a0<\/div><h4>Why?<\/h4><div>\u00a0<\/div><h4>Because the midwife also wanted to increase her credibility among potential collaborators, the testimonials from medical professionals also gave future parents the certainty that Midwife Camy is a professional.<\/h4><div>\u00a0<\/div><h4>We created sections in which we included data about our own experience as well as the qualifications and certifications obtained.<\/h4><div>\u00a0<\/div><h4>Her extensive experience in events was also supported by the real photos she had. Thus, we made a selection and kept the most qualitative and relevant images for her.<\/h4><div>\u00a0<\/div><h4>Another important action was <strong>optimizing website pages.<\/strong> We conducted keyword research to see how we could optimize each page.<\/h4><h4>\u00a0<\/h4><h4>We optimized the content based on the results obtained and took into account internal link building.\u00a0<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4a9a5 elementor-widget elementor-widget-image\" data-id=\"4a4a9a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"480\" src=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/prima-pozitie.jpg\" class=\"attachment-large size-large wp-image-5247\" alt=\"\" srcset=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/prima-pozitie.jpg 700w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/prima-pozitie-300x206.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727a7b2 elementor-widget elementor-widget-text-editor\" data-id=\"727a7b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Because content is very important, we established a content strategy for the site&#039;s blog together with Midwife Camy.\u00a0<\/h4><h4>\u00a0<\/h4><h4>Because she really wanted to be able to convey the information to readers herself, we decided that she would write the articles, and we would take care of identifying topics of interest and optimizing them for SEO.<\/h4><h4>\u00a0<\/h4><h4>Proof of the quality content on the site is the high number of site users 602, from organic searches, the low bounce rate 45,05% and the high time spent on the site 02:55.<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da2ce24 elementor-widget elementor-widget-image\" data-id=\"da2ce24\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"269\" src=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/durata-medie-a-vizitei-din-SEO.jpg\" class=\"attachment-large size-large wp-image-5249\" alt=\"\" srcset=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/durata-medie-a-vizitei-din-SEO.jpg 920w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/durata-medie-a-vizitei-din-SEO-300x88.jpg 300w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/durata-medie-a-vizitei-din-SEO-768x225.jpg 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8c1df elementor-widget elementor-widget-text-editor\" data-id=\"cc8c1df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>All the promotional materials that the midwife had up until then were redone. New ones were also created for educational purposes and to provide added value to clients.<\/h4><div>\u00a0<\/div><h4>Thus, we created along the same design lines: <strong>birth plan, map, brochures<\/strong> about baby care, <strong>flyer<\/strong> promotion for pregnant women who are about to give birth assisted by her, <strong>presentations<\/strong> PowerPoint used during classes, <strong>roll up.<\/strong><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ed93f elementor-widget elementor-widget-image\" data-id=\"13ed93f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"650\" src=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/postare3-scaled-e1674823676488-1024x650.jpg\" class=\"attachment-large size-large wp-image-5251\" alt=\"\" srcset=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/postare3-scaled-e1674823676488-1024x650.jpg 1024w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/postare3-scaled-e1674823676488-300x190.jpg 300w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/postare3-scaled-e1674823676488-768x488.jpg 768w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/postare3-scaled-e1674823676488-1536x975.jpg 1536w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/postare3-scaled-e1674823676488-2048x1300.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-686a272 elementor-widget elementor-widget-text-editor\" data-id=\"686a272\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Because the midwife wanted to strengthen her own brand, independently organizing courses and events was one of the natural things that followed.<\/h4><h4>\u00a0<\/h4><h4>Thus, starting from what the midwife wanted to offer potential clients, within an event, we outlined our own event, Future Parents of Note 10.<\/h4><h4>\u00a0<\/h4><h4>Because we wanted to highlight the fact that participating in the event will help future parents at all stages, we designed the event&#039;s image around this idea. So we depicted the moments when the midwife can be with parents through the services offered: during pregnancy, childbirth and after birth.<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8729101 elementor-widget elementor-widget-image\" data-id=\"8729101\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/289946312_470310638232938_4677684134298972251_n-1024x536.jpg\" class=\"attachment-large size-large wp-image-5257\" alt=\"\" srcset=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/289946312_470310638232938_4677684134298972251_n-1024x536.jpg 1024w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/289946312_470310638232938_4677684134298972251_n-300x157.jpg 300w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/289946312_470310638232938_4677684134298972251_n-768x402.jpg 768w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/289946312_470310638232938_4677684134298972251_n.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9995d9e elementor-widget elementor-widget-text-editor\" data-id=\"9995d9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"color: var(--ast-global-color-2); font-size: 1.33333rem; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Also in the image, we didn&#039;t forget to include a photo of the midwife to help us draw attention to the event and highlight the fact that this is a Camy Midwife event.<\/span><\/h4><div><span style=\"color: var(--ast-global-color-2); font-size: 1.33333rem; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">\u00a0<\/span><\/div><h4>For more effective promotion of the event, we created a <strong>landing page.<\/strong> This page was created using a &quot;funnel&quot; through which we managed to move the visitor from the need awareness stage to the conversion stage, in this case event registration.<\/h4><div>\u00a0<\/div><h4>The landing page contained: details about the course and how it meets the informational and psychological needs of future parents, information about the midwife and her experience, organizational details and social proof (photos from events and testimonials), content that provided us with a <strong>average time on site of 03:41 minutes.<\/strong><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b01be elementor-widget elementor-widget-image\" data-id=\"c0b01be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"164\" src=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/durata-medie-vizita-curs-parinti-de-nota-10-1024x164.jpg\" class=\"attachment-large size-large wp-image-5250\" alt=\"\" srcset=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/durata-medie-vizita-curs-parinti-de-nota-10-1024x164.jpg 1024w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/durata-medie-vizita-curs-parinti-de-nota-10-300x48.jpg 300w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/durata-medie-vizita-curs-parinti-de-nota-10-768x123.jpg 768w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2023\/01\/durata-medie-vizita-curs-parinti-de-nota-10.jpg 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b544f9 elementor-widget elementor-widget-text-editor\" data-id=\"3b544f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Also to promote the event, we had in mind a <strong>paid campaign on Facebook and Instagram<\/strong> with a minimal budget. This had the event landing page as its destination page.<\/h4><h4>\u00a0<\/h4><h4>Through this campaign we managed to generate a <strong>Average ROAS of 5<\/strong> and a constant number of participants at this monthly event. It is also important to mention that there are registrations 2-3 months in advance, given that the event is a recurring one.<\/h4><h4>\u00a0<\/h4><h4>To expedite registration for the event, we did not display the option to register more than 6 months in advance.<\/h4><h4>\u00a0<\/h4><h4>Later, we automated the actions on the site to make the midwife&#039;s work easier and more efficient. Thus, after each event registration, the participant automatically receives an email with all the information they need.<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2c60b elementor-widget elementor-widget-heading\" data-id=\"2a2c60b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">result<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e7c21 elementor-widget elementor-widget-text-editor\" data-id=\"71e7c21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>In conclusion, for the Camy Midwife project we managed to:<\/h4><div>\u00a0<\/div><div>\u00a0<\/div><ul><li><h4 style=\"font-size: 1.33333rem; font-style: normal;\"><strong>we strengthen the brand<\/strong> by <strong>increasing visibility and credibility among future parents<\/strong> following the implementation of all promotional actions and materials;<\/h4><\/li><li><h4 style=\"font-size: 1.33333rem; font-style: normal;\"><strong>we increase notoriety<\/strong> both among customers and among collaborators;<\/h4><\/li><li><h4 style=\"font-size: 1.33333rem; font-style: normal;\"><strong>we outline and launch a Moa\u0219a Camy branded event<\/strong> self-reliant and successful;<\/h4><\/li><li><h4 style=\"font-size: 1.33333rem; font-style: normal;\"><strong>we increase the level of trust<\/strong> among parents towards the Camy Midwife brand, a fact supported by <strong>increase in the number of course participants<\/strong> and of <strong>increasing the number of partners and B2B collaborations;<\/strong><\/h4><\/li><li><h4 style=\"font-size: 1.33333rem; font-style: normal;\"><strong>we increase income<\/strong> from their own events;<\/h4><\/li><li><h4 style=\"font-size: 1.33333rem; font-style: normal;\"><strong>we attract quality traffic<\/strong> on the website.<\/h4><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-524f852\" data-id=\"524f852\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1173bd elementor-widget elementor-widget-image\" data-id=\"c1173bd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"252\" src=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2019\/03\/img-bw.png\" class=\"attachment-large size-large wp-image-4251\" alt=\"\" srcset=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2019\/03\/img-bw.png 500w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2019\/03\/img-bw-300x151.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15073db elementor-widget elementor-widget-heading\" data-id=\"15073db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case studies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2df5657 elementor-widget elementor-widget-text-editor\" data-id=\"2df5657\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"http:\/\/www.innovationmktit.ro\/en\/studiu-de-caz-moasa-camy\/\"><strong>Midwife Camy<\/strong> \u2013 How I strengthened and grew a personal brand in the medical industry in 6 months<\/a><\/li><li><a href=\"http:\/\/www.innovationmktit.ro\/en\/studiu-de-caz-casa-fabian\/\"><strong>Fabian House<\/strong> \u2013 How we increased the occupancy rate of a nursing home with 300% in just 3 months of collaboration<\/a><\/li><li><a href=\"http:\/\/www.innovationmktit.ro\/en\/studiu-de-caz-mifold\/\"><strong>Mifold<\/strong> \u2013 How we increased sales by 232% for a travel product during the pandemic<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a9cc29 elementor-widget elementor-widget-heading\" data-id=\"0a9cc29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Subscribe to our Newsletter<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-726fa3b eael-contact-form-7-button-align-left eael-contact-form-7-button-custom elementor-widget elementor-widget-eael-contact-form-7\" data-id=\"726fa3b\" data-element_type=\"widget\" data-widget_type=\"eael-contact-form-7.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"eael-contact-form-7-wrapper\">\n                <div class=\"eael-contact-form eael-contact-form-7 eael-contact-form-726fa3b placeholder-show eael-contact-form-align-left\"><p class=\"wpcf7-contact-form-not-found\"><strong>Error:<\/strong> Contact form not found.<\/p><\/div>\n            <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1e038ee e-flex e-con-boxed e-con e-parent\" data-id=\"1e038ee\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cum am consolidat \u0219i crescut un brand personal din industria medical\u0103 \u00een 6 luni Despre proiect Camelia Irimia sau \u201eMoa\u0219a Camy\u201d este moa\u0219\u0103 \u0219i Coordonatorul Blocului de Na\u0219teri din cadrul unui spital privat din Timi\u0219oara. Este psiholog \u0219i formator cursuri pentru preg\u0103tire pre \u0219i postnatal\u0103. O persoan\u0103 ce este al\u0103turi de viitorii p\u0103rin\u021bi \u0219i psihic, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5237,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Studiu de caz Moa\u0219a Camy - Innovation - Agen\u021bie de Marketing Distruptiv<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovationmktit.ro\/en\/studiu-de-caz-moasa-camy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studiu de caz Moa\u0219a Camy - Innovation - Agen\u021bie de Marketing Distruptiv\" \/>\n<meta property=\"og:description\" content=\"Cum am consolidat \u0219i crescut un brand personal din industria medical\u0103 \u00een 6 luni Despre proiect Camelia Irimia sau \u201eMoa\u0219a Camy\u201d este moa\u0219\u0103 \u0219i Coordonatorul Blocului de Na\u0219teri din cadrul unui spital privat din Timi\u0219oara. 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