{"id":584,"date":"2017-09-28T16:31:15","date_gmt":"2017-09-28T16:31:15","guid":{"rendered":"http:\/\/www.innovationmktit.ro\/?p=584"},"modified":"2021-03-25T06:43:43","modified_gmt":"2021-03-25T06:43:43","slug":"koloro","status":"publish","type":"post","link":"https:\/\/www.innovationmktit.ro\/en\/koloro\/","title":{"rendered":"KOLORO \u2013 First Resta-Pub-Events"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"584\" class=\"elementor elementor-584\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d74681f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d74681f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13645d0a\" data-id=\"13645d0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-53529ec8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53529ec8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14fa96ca\" data-id=\"14fa96ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d95a6c1 elementor-widget elementor-widget-heading\" data-id=\"7d95a6c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">KOLORO - the first Resta-Pub-Events<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4baad8f0 elementor-widget elementor-widget-text-editor\" data-id=\"4baad8f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4>The summer of 2017 started a little faster for us, precisely because of a new project that is showing promise: the first<strong> Resta-Pub-Events in Timisoara<\/strong>.<\/h4><div>\u00a0<\/div><h4 style=\"text-align: justify;\">The location that was to open with the arrival of summer had a new concept for our city, which was a challenge for us. In the project<span style=\"font-size: 1.33333rem; color: #3366ff;\"><strong> <a href=\"https:\/\/www.facebook.com\/KoloroTM\/?ref=br_rs\">#KOLORO<\/a><\/strong><\/span><span style=\"font-size: 1.33333rem;\">, because that&#039;s what we&#039;re talking about, entire teams of architects, designers, builders and many others were involved so that this new location would be different from the ones already existing on the banks of the Bega River.<\/span><\/h4><div><span style=\"font-size: 1.33333rem;\">\u00a0<\/span><\/div><h4 style=\"text-align: justify;\">Our contribution to this project was mainly limited to developing the pub functionality of the location. Our goal was to create a unique experience in the KOLORO location and for this we designed:<\/h4><ul><li><h4><strong>A spectacular appearance in the online environment;<\/strong><\/h4><\/li><li><h4><strong style=\"font-size: 1.33333rem;\">Unconventional event ideas;<\/strong><\/h4><\/li><li><h4><strong>Weekly fashion column &quot;Best KOLORO Style&quot;, in collaboration with fashion blogger Georgiana Medrea (<a href=\"http:\/\/www.georgianamedrea.com\"><span style=\"color: #3366ff;\">www.georgianamedrea.com<\/span><\/a>);<\/strong><\/h4><\/li><li><h4><strong>Good customer relationship management.<\/strong><\/h4><\/li><\/ul><h4 style=\"text-align: justify;\">The first step was to design a teasing campaign online and especially on the location&#039;s Facebook page.\u00a0<\/h4><div>\u00a0<\/div><h4 style=\"text-align: justify;\">The second step was to generate an unconventional idea for the inauguration, so we decided to inaugurate it with an event called &quot;Preview&quot;, with a red carpet, paparazzi and the slogan <strong style=\"font-size: 1.33333rem;\">&quot;At KOLORO you are in your own movie!&quot;<\/strong><span style=\"font-size: 1.33333rem;\">. The concept was based on creating a special experience. The reactions of passers-by were in line with our expectations, but we&#039;ll leave it to you to draw your own conclusions...<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380afdd2 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"380afdd2\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2017\/09\/DSC_0366-768x510.jpg\" alt=\"DSC_0366\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2017\/09\/DSC_0648-768x510.jpg\" alt=\"DSC_0648\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2017\/09\/DSC_0421-768x510.jpg\" alt=\"DSC_0421\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2017\/09\/DSC_0512-768x512.jpg\" alt=\"DSC_0512\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b649750 elementor-widget elementor-widget-text-editor\" data-id=\"7b649750\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 style=\"text-align: justify;\">With the inauguration of the location, we started the fashion week column.<strong> &quot;Best KOLORO Style&quot;<\/strong>The idea of this fashion column started from the desire to increase interaction with customers and to offer them something special. So, every week, KOLORO awards the best outfit from the events, nominated by Georgiana Medrea on her personal blog (<a href=\"http:\/\/www.georgianamedrea.com\"><span style=\"color: #3366ff;\">www.georgianamedrea.com<\/span><\/a>) and on the location&#039;s Facebook page.<\/h4><div>\u00a0<\/div><h4 style=\"text-align: justify;\">We also chose to use Pinterest because, from our point of view, it is a social network that will gain momentum in the coming years, and its users overlap with the target audience of this column.<\/h4><h4 style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/h4><h4 style=\"text-align: justify;\"><strong>KOLORO EVENTS<\/strong><\/h4><h4 style=\"text-align: justify;\">Over the course of 3 months, we have created the most unconventional events: energetic salsa nights, nostalgic retro moments and trips to various corners of the world. We wanted to make KOLORO the favorite choice of Timisoara residents for weekend evenings.<\/h4><div>\u00a0<\/div><h4 style=\"text-align: justify;\">I emphasized a <strong>specific graphic design<\/strong> the location, which we personalized according to each individual event, and the promotion via Facebook was tailored to the specific segment.<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656866a1 elementor-widget elementor-widget-video\" data-id=\"656866a1\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/8gSVXqGxZks&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5511a8ad elementor-widget elementor-widget-text-editor\" data-id=\"5511a8ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 style=\"text-align: justify;\"><strong>CUSTOMER RELATIONSHIP MANAGEMENT<\/strong><\/h4><h4 style=\"text-align: justify;\">We believe that one of the keys to success is good customer relationship management. At KOLORO we asked for feedback from our customers, listened to them and tried as much as possible to take their opinions and wishes into account. KOLORO customers enjoyed the events to their liking and above all we hope that we offered them a special experience.<\/h4><div>\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-46f74ca6\" data-id=\"46f74ca6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39f89df5 elementor-widget elementor-widget-image\" data-id=\"39f89df5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"252\" src=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2019\/03\/img-bw.png\" class=\"attachment-large size-large wp-image-4251\" alt=\"\" srcset=\"https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2019\/03\/img-bw.png 500w, https:\/\/www.innovationmktit.ro\/wp-content\/uploads\/2019\/03\/img-bw-300x151.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ccfdb3 elementor-widget elementor-widget-wp-widget-categories\" data-id=\"18ccfdb3\" data-element_type=\"widget\" data-widget_type=\"wp-widget-categories.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5>Categories<\/h5>\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-37\"><a href=\"https:\/\/www.innovationmktit.ro\/en\/category\/be-a-part-of-success\/\">Be a part of Success!<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-10\"><a href=\"https:\/\/www.innovationmktit.ro\/en\/category\/clientii-nostri\/\">Our clients<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1\"><a href=\"https:\/\/www.innovationmktit.ro\/en\/category\/echipa_noastra\/\">Our team<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-6\"><a href=\"https:\/\/www.innovationmktit.ro\/en\/category\/viziuni_despre_marketing\/\">Visions about Marketing<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-7\"><a href=\"https:\/\/www.innovationmktit.ro\/en\/category\/viziuni-despre-tehnologia-informatiei\/\">Visions about Information Technology<\/a>\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa0d62f elementor-widget elementor-widget-heading\" data-id=\"3aa0d62f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Subscribe to our Newsletter<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7078f593 eael-contact-form-7-button-align-left eael-contact-form-7-button-custom elementor-widget elementor-widget-eael-contact-form-7\" data-id=\"7078f593\" data-element_type=\"widget\" data-widget_type=\"eael-contact-form-7.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"eael-contact-form-7-wrapper\">\n                <div class=\"eael-contact-form eael-contact-form-7 eael-contact-form-7078f593 placeholder-show eael-contact-form-align-default\"><p class=\"wpcf7-contact-form-not-found\"><strong>Error:<\/strong> Contact form not found.<\/p><\/div>\n            <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The summer of 2017 started a little faster for us, precisely because of a new project that is showing promise: the first Resta-Pub-Events in Timisoara.<\/p>","protected":false},"author":1,"featured_media":4235,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - 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