Education
- Bachelor's degree: Faculty of Economics and Business Administration (UVT) – Marketing
- Master: Faculty of Economics and Business Administration (UVT) – Advertising and Sales Promotion
Proven experience in
- Strategy and Branding
- Copywriting
- PPC campaigns
- Email Marketing
- SEO
- Web Design
"I predict trends and create impactful strategies"
A strategist who shines when things get complicated. He thinks quickly, constantly optimizes, and always looks a few steps ahead.
Combine logic, intuition and the ability to persuade to create directions that change the rules of the game.
Cognitive Style
It anticipates market trends before they emerge – making it a "first mover" in niches.
Strategic Decisions
Combines instinct with analysis. Prefers asymmetric strategies that exploit competitive inefficiencies.
Risk Tolerance
Big, but calculated. Accept volatility if the potential is big enough.
Emotional Intelligence
Tactics. Great power of influence. Emotion is a tool of persuasion, not vulnerability.
Blind Spot
Overdose of complexity. Sometimes you prefer the "elegant move" instead of the simple and effective one.
Skills and Competencies
COCIȘ ROXANA ANDANA
Testimonials and Recommendations
Roxana is one of the most energetic and hardworking marketers I've interacted with. I appreciate her because she looks at marketing as a whole, from awareness to monetization and referrals, beyond what a single marketing channel can or can't do. She's disciplined and organized, if she says she's going to do something, you know it's going to happen.
I had the pleasure of participating in a disruptive marketing session offered by the INNOVATION agency, through Roxana Cociș. Roxana analyzed the @Happy Friday brand in depth and built a long-term strategy, which includes ideas for marketing actions for each stage of the purchasing process, as well as a list of essential optimizations, prioritized before implementing any other activity. She provided me with very valuable recommendations, perfectly adapted to the slow fashion field. She quickly understood the specifics of the industry and the challenges we face, and the discussions with her were not only useful, but also inspiring. I highly recommend her to anyone who wants a strategic, courageous and clear perspective on the marketing direction of their brand. Roxana combines expertise with empathy, which makes collaborating with her an extremely pleasant and productive experience.
Roxana & team can help you transform your online communication into a coherent, meaningful story, instead of just ads. They know when to challenge, when to simplify and, above all, how to help you stay authentic, without artifice, without pressure. The results? Campaigns that sell, content that excites and an online presence that truly represents you. I heartily recommend working with them, not just for the numbers in the reports, but for the energy, creativity and human involvement behind each campaign.